In short...it is made with eco-based materials which help us reduce our dependency on fossil fuels, and is a great alternative to petroleum based polyurethane foams. The eco materials include soy and other products grown by U.S. Farmers (good for them AND their families), this foam is much denser than our previous petro-based foams which gives you a nice FIRM felting surface, it's color allows it to hold up longer than white foams that tend to age in sunlight, and the manufacturing process uses less energy than traditional foams.
All in All -- the Living Felt Earth Harmony Foam stacks up to wonderful needle felting results and we've lowered the price for you!
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